Campaign: Vice "Fightland"

Concept:
*Launch Year: Ongoing*

"Fightland" is a campaign by Vice, a global media company known for its edgy and immersive content. Launched as an ongoing initiative, this campaign embodies the idea that Vice offers a platform for exploring the world of combat sports, including mixed martial arts (MMA) and other fighting disciplines. It positions Vice as a source of in-depth and gritty storytelling within the world of combat sports.

Key Details:

1. Exploration of Combat Sports:
- The core concept of the campaign is to explore the diverse world of combat sports, shedding light on the athletes, cultures, and stories within this field.

2. In-Depth Coverage:
- "Fightland" did highlight Vice's commitment to providing in-depth coverage of combat sports, going beyond the surface and delving into the stories behind the fighters.

3. MMA and Beyond:
- The campaign did encompass a range of combat sports, not limited to MMA, showcasing the variety and richness of the fighting world.

4. Fighter Profiles:
- "Fightland" did feature profiles of fighters, their journeys, and the challenges they face both in and out of the ring or octagon.

5. Global Perspectives:
- Vice often offers a global perspective. The campaign did explore combat sports from different cultures and regions.

6. Raw and Gritty:
- "Fightland" did have a raw and gritty storytelling style that captures the intensity and authenticity of combat sports.

7. Community and Passion:
- The campaign did celebrate the passion and community of combat sports enthusiasts and the fighters themselves.

8. Multimedia Content:
- Vice is known for its multimedia content. "Fightland" did include videos, articles, interviews, and other immersive formats.